myLOBster MEDIA CORPUS® und Publisher CMS: Your Way into Web 3.0
Focus on the reader
In an online media market which finances itself more and more exclusively by advertisement earnings, all endeavours have to be concentrated on the reader. Contents of all interests of the user can be obtained in enormous speed today; providers of all kinds try to keep the reader as a recurring user.
Providers serving the reader’s profile of interest exactly without detours, providing a simple use and compre¬hensive values will win out on the market and generate a genuine connection to the reader. The presentation of contents based on the reader’s interest permits accordingly the accurate placement of advertisements.
Semantic connections of contents
based on different sources and the reader’s interest
myLOBster MEDIA Publisher CMS can principally deal with any kind of editorial sources - for example existing print content management systems, the internal content management system, external providers of contents such as press agencies, weather services, financial services or also the different content management systems of individual channels.
Contents delivered by these sources get indicated in myLOBster MEDIA Publisher CMS and are analyzed seman¬tically to describe them topically and content-wise. Contents of different channels can also be connected with each other in this way.
The semantic analysis integrated in the system allows important advantages compared to a manual topic alloca¬tion by editors; obviously, it creates a more complete and comprehensive allocation of contents to topic areas.
The Interest of the Reader
The reader’s pattern of use gives detailed information about personal interests. The semantic analysis of the con¬sumed content of a reader creates a personal user profile. This can be supplemented by self disclosure or the re¬gistration for surplus value services. Besides similar interest profiles of different readers can support each other.
Based on this interest profile suitable contents from most different sources and ranges can be delivered directly to the reader - channel-spreading on a portal, specifically on portals of individual interests, in feeds, newsletters and other provided media.
Additionally, advertising media is delivered to the target audience based on the different interests.
