myLOBster MEDIA Publisher CMS
Web portal solutions for publishing houses
myLOBster MEDIA Publisher CMS is the upscale CMS solution for publishing houses acting cross-medially on the market who want distinguish themselves from their competition by a progressive online portal that gives the user the opportunity to experience obtaining information in a modern, progressed way.
Summarizing main advantages:
- integrative management of individual channels and media on one platform
- using up-to-date and future-oriented web standards for the modern online presentation of contents
- inclusion of different editorial sources
- support of different output portals and clients
- cross-platform tracking of user profiles
- semantic analysis of editorial contents and user profiles for the specifically delivery of contents and advertisement regarding the user‘s interests
- the opportunity to provide additional value services
myLOBster MEDIA CMS: CMS solution with SOA technology
myLOBster MEDIA Publisher CMS is a solution for publishing houses of different sizes. For the first a technical detail: Using SOA technology ensures the exactly fitting of the solution for your company as well as flexibility for upcoming requirements in the future.
myLOBster MEDIA Publisher CMS is based on the myLOBster framework and adapted for your company in form of a project which covers the integration of your business processes and provides only the modules you need.
Functional overview
A common platform for publishing house channels
The concentration of printed expenditures for publishing house to few individual media companies is the result of a market consolidation of the past decades. Such a development happened also throughout the online business during the last years, still it continues. Additionally, the enlargement of the own supply, oriented on the interest of potential readers, led and leads to a larger variety of media in the print and online market.
Mostly synergies remain unused across the individual channels because of the different organizational structures influencing the realization of web portals. Furthermore web channels are often operated and administered autonomously per channel. A consistent administrative structure, the avoidance of unnecessary redundancies in the system structure and parallel software developments as well as the central collection of information about readers and their pattern of use provides the capability to reduce costs and optimize offers.
