myLOBster MEDIA eMatching Platform

The platform for online marketing and advertising

myLOBster MEDIA eMatching Platform is an online marketing solution for digital advertisers and portal providers. With our software you may administer advertising spaces in online portals, in particular the serving of advertise¬ments to the best-fitting ad spaces and portal visitors as well as the management of related business processes with advertisers, agencies and publishers. The platform supports multiple internal and external output channels (publishers), e. g. various online portals.

Portal providers are able to administer advertising spaces on web portals and to offer them towards advertisers on their own. Advertising clients may choose suitable placements, announce their interest on a specific place and/or book it directly.

Regarding the success of a campaign, the placement of advertisement is of huge importance; it has to be taken in the direct interest field of a target group. Therefore advertising spaces are usually given key words which are assigned to similar key words and get placed accordingly.

Optimized arrangement for target groups

With myLOBster MEDIA Publisher CMS you have the possibility to optimize your ability in achieving the perfect key words; according to this you will increase the accuracy of advertising placements: By semantic analysis of text, topics, advertising places and their linked content, the interest profile of every user can be created automa¬tically. Instead of defining advertisement spaces by static key words, advertising campaigns are connected with the dynamically-generated user profiles within an appropriate target group.

An overview of the main advantages:

• integrative administration of advertisers, publishers, advertising spaces and advertising media centralized on one single platform
• support of different kinds of advertising media (e. g. banner, textual notifications, landing pages usable for lead-creation and much more)
• dedicated access for publishers and advertisers for their independent administration and on-call statistics of billing data or other statistics
• bidirectional connection to ad serving systems (e. g. AdServer, Portals)
• integrated billing with the possibility of integration with the enterprise resource planning system (ERP) and/or accounting systems
  

myLOBster MEDIA eMatching Platform:
an online-marketing-platform based on SOA-Technology

At first a technical detail: Using SOA-technology ensures that we discover the fitting solutions for your enterprise in the best way, also the flexibility for upcoming future require¬ments is considered.

myLOBster Media eMatching Platform is based on the myLOBster framework and is adapted within a project for your enterprise (this contains integrating your business processes and using only the modules you need).

More information: myLOBster MEDIA eMatching Platform: function overview…