Glossary

An agreed comprehension of terms is important for a good communication. Because of this the glossary of CID contains the most important terms about IT, software development and the internet and their explanations.

A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U-Z

A

Active Directory
A directory service from Microsoft Windows Server which provides a variety of network services and which used to store information about the network resources across a domain: Primarily user accounts (user name & password) for authentication of persons, central configuration of PCs and software, user groups, dial-in rights for internet / VPN connections etc.

Adobe Flash
A software for adding animation and interactivity to web pages; furthermore to integrate video into web pages, and, more recently, to develop Rich Internet Applications.

AJAX
Abbreviation for Asynchronous JavaScript And XML. AJAX is a collection of techniques for creating interactive web applications without having to reload the complete web page in response to each user input, thus making the interaction faster and to improve a web application’s performance.

Algorithm
An exactly and specific set of defined instruction to dissolve a problem in finitely many steps. In this way content could be analyzed by computers.

ASP
Abbreviation for Application Service Providing. That means a service (usually a business) that provides remote access to an application program or a completely managed business process across a network.

B

Backend
The servers and software systems that support a network and solutions. A backend may be reached by an Internet gateway or a local network. Additionally, a backend may be a system or application which serves a company fulfilling operative tasks and that is not used by a customer directly.

BPM
Abbreviation for Business Process Management. This kind of management attempts to continuously improve and reengineer processes.

Business Intelligence
Business Intelligence (BI) is the gathering, management and analysis of vast amounts of data in order to gain insights to drive strategic business decisions, and to support operational processes with new functions.

C

Client
A computer system or process that requests a service of another computer system or process (a "server") . Often the client acts as a frontend for service-oriented applications.

CMS
Abbreviation for Content Management System. It is a computer application used to create, edit, manage, search and publish various kinds of digital media and electronic (editorial) text.

Content on Demand
Content on Demand allows users to select and watch/listen to video or audio content on demand via Broadband TV. This is a new opportunity for media companies and publishing houses to generate new revenue streams.

Content Repository
A content repository manages all digital assets together with metadata within a central store. Content publication or search requests may be realized together with a content repository.

CORPUS^®
The “heart” of the myLOBster solutions. It manages centrally all online context (text, audio, video, advertisement and internet applications) und links topically-relevant content.

Cross selling
The action or practice of selling among or between established clients, markets, traders, etc., and selling of an additional product or service to an existing customer.

D

Data Mining
Analysis of data in a database using tools which look for trends or anomalies without knowledge of the meaning of the data. It is the process of extracting hidden patterns from data via algorithms.

Digital Rights Management (DRM)
Digital Rights Management (DRM) refers to access control technologies for the distribution of digital media, especially films, audio content, and software.

.NET Framework
An integral Windows component that supports building, deploying, and running applications and XML Web services. It provides a highly productive, standards-based, multi-language environment for integrating existing investments with new applications and services, as well as the agility to solve the challenges of deployment and operation of Internet-scale applications. The .NET Framework consists of three main parts: the common language runtime, a hierarchical set of unified class libraries, and a runtime for managed code.

E

eBusiness
The utilization of information and communication technologies in support of all the activities of business. Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to satisfy better the needs and expectations of their customers.

eCommerce
Generic term of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.

EDI
Abbreviation for Electronic Data Interchange. That means the exchange of standardized document forms between computer systems of companies for business use. EDI is part of electronic commerce.

End-to-end
All activities from the customer order to the delivery.

F

Flash
A non-volatile computer memory that can be electrically erased and reprogrammed, e. g. USB Flash drive.

Framework
A framework is a set of re-usable modules of a software system (or subsystem). A software framework may include code libraries and other software components to help develop and glue together the different components to a business-oriented solution within a software project efficiently.

Frontend
The frontend is responsible for collecting input in various forms from the user and processing it to conform to a specification the backend can use. The frontend is a kind of interface between the user and the backend.

H

HTML
Abbreviation for HyperText Markup Language. It is the predominant markup language for Web pages. It provides a means to describe the structure of text-based information in a document — by denoting certain text as links, headings, paragraphs, lists, and so on — and to supplement those text with interactive forms, embedded images, and other objects.

I

IPTV
IPTV stands for Internet Protocol Television. It contains the digital distribution of broadband applications such as films and TV services using Internet technology.

L

Landingpage
The page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

Long-tail
Long-tail refers to the large amounts of content that many media and publishing companies have already created and published, and that frequently exists, underused, in archives. Our semantic targeting techniques can give these assets additional relevance and enhanced value. Instead of being infrequently viewed they can become a source of additional revenues.

M

Metatags
Metatags are elements on a website which contain metadata of the concerning document, thus increasing the relevance of the website.

Middleware
Software that mediates between an application program and a network. It manages the interaction between disparate applications across the heterogeneous computing platforms.

myLOBster solution framework
The myLOBster solution framework provides the application architecture. It allows this to be based on pre-existing projects to be used, leading to improved efficiency. The solution is very robust in terms of its modularization and the separation of software components.

N

Natural Language Processing
NLP concerns with the interactions between computers and human natural languages. It examines how natural language can be assimilated algorithmically by dint of computers.

O

OMS
Abbreviation for Order Management System. A system that stores sales opportunities and related information. Each sales lead can be tracked with information such as source, type, worth, status, probability of closure etc.

OnPage optimisation
OnPage optimisation describes all the methods and possibilities of search engine optimisation which are realised with the content and structure of the online presence.

Order Tracking System
Programs with their aid you can find out the current status of an order, delivery or payment process.

R

Recommendations
Referrals which the CORPUS^® gives for further articles, products or advertisement according to the interests of the users.

Rich Internet Applications
Rich Internet Applications (RIAs) are web applications that have some of the characteristics of desktop applications, typically delivered by way of proprietary web browser plug-ins or independently via sandboxes or virtual machines

RSS-Feeds
RSS (a XML-standard) is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.

S

Semantic Targeting
Give the right information to the right user at the right time in the right environment.

Semantic Advertisement Targeting
Optimizing the online serving of advertisements basing on semantic links between editorial oder media content and contextually fitting advertising messages.

Semantic Analysis
Analyzed content may be connected within themselves and a contextual hierarchy (ontology) by extracting information of an article. In this way contextual links are provided automatically and they can be used for a later choice of contents.

Semantic Content Targeting
Automated connection of content articles via semantic algorithms.

Semantic Product Recommendation
The presentation of needful and reasonable fittings, the offer of further fitting products or the presentation of products which fits to the interests of the customer (semantic connection of products).

Semantic User Targeting
Based on semantic connections the contents are provided to the user which fit to his interests and which are important for him.

Silverlight
A programmable web browser plugin that enables features such as animation, vector graphics and audio-video playback that characterize Rich Internet Applications. Additionally, the provision of desktop-like applications over the internet is possible.

Single-Sign-On
A method of access control that enables a user to log in once and gain access to the resources of multiple software systems without being forced to log in again.

SOA
Abbreviation for Service Oriented Architecture. That means software architecture based on services which involves an absolute orientation of all software components on business processes and requirements. This allows different modules to be implemented and deployed in different ways, e. g. owned by different organizations, developed by different teams, written in different programming languages, running on different hardware and operating systems.

U

Up-Selling
A sales strategy where the seller will provide opportunities to purchase related products or services, often for the sole purpose of making a larger sale.

V

Video / Audio on Demand
Video / Audio on Demand allows users to select and watch/listen to video or audio content on demand via Broadband TV. This is also an opportunity for Media Companies and Publishing Houses to generate new revenue streams.

W

Web 2.0
Web 2.0 represents interaction and exchange in the World Wide Web.

Web 3.0
Web 3.0 is one of the terms used to describe the evolutionary stage of the Web that follows Web 2.0. It is the offering of relevant information which fit thematically and which fit to the user profile.

Workflow Management
Applications which automate the intern and extern information flow of a company.

X

XML
The Extensible Markup Language (XML) is a general-purpose specification for creating custom markup languages. It is classified as an extensible language, because it allows the user to define the mark-up elements. XML's purpose is to aid information systems in sharing structured data, especially via the Internet, to encode documents, and to serialize data; in the last context, it compares with text-based serialization languages such as JSON and YAML.