„Semantic Search & Publication“ at dmexco 2009
With about 250 exhibitors from Germany and abroad, the dmexco (digital marketing exposition & conference) is the leading exhibition for the digital management in Europe this year. Hereby the focus is on the digitalization of communication, information, business contacts and deals. About 12.000 professional visitors, who haven’t established digital solutions until now, or rather use, but would like to optimize them, are expected. At 23rd and 24th September 2009 in Cologne, when the doors of dmexco will be opened for the first time, CID will present innovative digital solutions like “Semantic Search, Publication & Targeting“.
In these days, it’s a challenge for companies, especially for media and publishing houses, to offer targeted relevant and interesting information. Content will be linked automatically with semantic processes like ontologies, data mining and natural language processing, and delivered with fitting features to the reader. By a high automation degree of the processes and the intelligent selection and pro-active delivery of fitting content and advertisements, process costs will be reduced round about 40 % and the customer loyalty will be increased significantly - because the customers always get the right information, in the right environment, at the right time.
The advantages at a glance:
Semantic Content Targeting:
• to reduce manual work for editors and portal managers
• to identify and provide relevant and contextually related information to
editors and readers
Semantic Advertisement Targeting:
• to deliver advertisements on a semantic basis
• to optimize your advertisers’ success by more effective ad delivery
Semantic User Targeting:
• to dynamically provide news and information that is based on user
interests
• to deliver the best service to your customers by serving content exactly
matching their needs
