CID’s Ideas for the Media Branch
at Digital Innovators’ Summit in Berlin
Mr. Lörch (l.) and Mr. von Koenigsmarck (m.) in an interesting conversation with Mr. Manfred Baldschus of UNICUM (r.)CID has presented innovative solutions, especially in the areas of Content, Advertisement and User Targeting, according to the slogan of the Digital Innovators’ Summit Event „Inspiring ideas for your digital media business“.
CID had a certain exceptional position among the 250 participants from 12 countries. Not only because CID was one of the few German companies between the mainly American companies, but also because they offer with myLOBster MEDIA an integrated solution with a broad approach for online-publication of content by media companies. In this way it is possible to optimize business processes and to give the readers automated recommendations on the basis of Semantic Targeting.
Besides exciting speeches about print and internet, we had interesting conservations with media companies. Thereby CID presented new offers for individual show cases (Web 3.0-pilot project with myLOBster MEDIA) and myLOBster MEDIA as ASP-Version for the first time.
The digital media has changed the communication behavior. Especially the branch of publishing houses and media companies is searching for new ways to increase the customer loyalty and to keep profitable. Solutions of CID support the publishing houses and media companies on the right way.
